F5 Enhances Protection for A/NZ Customers

F5 has expanded protection services with DDoS scrubbing centres in Sydney and Melbourne

SYDNEY – With Australia and New Zealand as the target of more than 50 million distributed denial-of-service (DDoS) attacks between July and September 2021 alone, F5 has expanded its local DDoS protection services with the launch of two scrubbing centres to provide customers with real-time local protection, support, and expertise.

Addressing a rising demand across A/NZ, F5 continues to bolster its capabilities to help some of the region’s largest organisations, including banks, government agencies, and service providers, significantly improve performance by protecting against the growing number of attacks.

To effectively counter the increasing complexity and sophistication of DDoS attacks, the scrubbing centres alleviate threats with as little disruption as possible by analysing incoming traffic, identifying threats, and removing them.

Whether always on or on-demand, the scrubbing centres analyse traffic to establish a normal baseline and are able to identify and mitigate attacks by detecting threats or traffic anomalies.

As part of F5’s global network, and in a further demonstration of the prioritisation of Software-as-a-Service (SaaS) solutions, these scrubbing centres promote increased DDoS protection without adding latency for A/NZ customers.

Additionally, the new sovereign capability of directing traffic through an Australian scrubbing centre helps mitigate compliance process concerns that can come into play with offshore routing, reducing operational friction. This offers customers consistent service as well as industry-leading time-to-mitigation.

“We have significantly increased our offerings and are excited to be able to provide customers in A/NZ efficient, cost-effective solutions that will enable them to deliver and protect applications without constraints,” said Jason Baden, Regional Vice President for A/NZ, F5. “As organisations become larger and more distributed, they require consistent security, end-to-end visibility, and the ability to identify and respond to threats, while assuring protection for customers.”

According to F5 Labs, the Asia Pacific region experienced the most DDoS attacks from 2018 to 2021, as criminals focused their attention on markets such as A/NZ. David Arthur, Security Solutions Architect, F5, said, “Organisations have finite resources, and with the rate new technology is entering the market, A/NZ customers can use F5 security services to do the heavy lifting, freeing up valuable engineering resources to focus on delivering business value.”

About F5

F5 (NASDAQ: FFIV) is a multi-cloud application security and delivery company that enables our customers—which include the world’s largest enterprises, financial institutions, service providers, and governments—to bring extraordinary digital experiences to life. For more information, go to f5.com. You can also follow @F5 on Twitter or visit us on LinkedIn and Facebook for more information about F5, its partners, and technologies.

F5 is a trademark, service mark, or tradename of F5, Inc., in the U.S. and other countries. All other product and company names herein may be trademarks of their respective owners.

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